What Is The Best Blog For Your Business?
Business blogging isn’t just about filling your website with words—it’s one of the smartest, most cost-effective ways to build authority, connect with your audience, and drive long-term growth. In fact, businesses that blog generate 67% more leads per month than those that don’t (HubSpot). That’s why knowing which type of blog post performs best is critical. If you’ve ever wondered which is the best blog post for businesses, the answer depends on your goals: are you trying to educate, build trust, or generate direct sales?
For small businesses, this is especially powerful. You may not have the budget to outspend competitors on ads, but a blog can capture organic traffic and convert readers into loyal customers—sometimes for years after a post is published. A single well-written blog can keep paying dividends long after it’s live, giving you a 10X or even 100X ROI.
And thanks to AI tools, the barrier to entry has never been lower. You can draft multiple blog posts a day. But here’s the catch: quality and a human voice still matter. Not all blog posts are created equal—some types just work better than others when it comes to building your brand and making sales.
Over time, I’ve realized that most business blogs fall into two categories:
Blogs to Learn – content that educates, informs, and builds trust.
Blogs to Earn – content designed to generate leads, subscribers, and sales.
You need both. But if you’re starting out, focus on the ones that help you earn. Let’s break down the blog posts that consistently drive results.
Blogs to Learn
“Learning” blogs give your audience knowledge, clarity, and insight. They help readers understand your product, industry trends, or answer questions they didn’t even know they had. These blogs position your brand as an authority. Examples include:
Listicle Style Articles
Listicles are some of the best blogs for businesses. They work because they’re easy to skim, engaging, and deliver quick value. Readers love the predictability of numbered lists. If the title promises 10 tips, they know exactly what to expect. For businesses, listicles are a chance to showcase multiple solutions in one place, mixing quick wins with deeper insights.
For example, a wellness brand could write “10 Natural Supplements to Boost Energy Levels” and feature their own product within the list. Even if a reader doesn’t buy immediately, the brand earns trust by offering practical, usable advice that feels accessible. Over time, these posts generate consistent traffic because they answer broad, recurring questions people search for year-round.
How-To Guides
If you can teach someone how to do something with your product or service, you gain a fan or even a customer.
“How-to” guides are evergreen powerhouses. They attract readers who are actively searching for step-by-step solutions and often have high purchase intent. A coffee company writing “How to Make Espresso at Home” could include recommended tools, troubleshooting tips, and even short video clips. Beyond educating, how-to blogs are perfect for subtle product placements, such as linking to the exact machine or beans needed to follow the instructions.
The real strength of this format is that it demonstrates expertise while solving a reader’s immediate problem. This builds authority and keeps readers coming back for more guidance, positioning the brand as their go-to resource.
Explainers ("What Is X" Content)
Explainer blogs answer the “what is” questions that dominate search engines. They break down complex topics into digestible, beginner-friendly content, making them ideal for reaching people at the very start of their research journey. Take the example of “What is Creatine Used For in Bodybuilding?”
A supplement brand could explain the science behind creatine, its benefits, safety, and common myths. By addressing both curiosity and concerns, the business positions itself as a trustworthy authority. Explainer posts also tend to earn backlinks from other sites, since they serve as reference material. This makes them excellent long-term investments in SEO.
"'Why" Posts
“Why” posts are persuasive by nature as they combine storytelling with logical reasoning to nudge readers toward a conclusion. A blog titled “Why You Should Consider an Electric Car” doesn’t just share facts; it appeals to emotions, values, and practical concerns like cost savings or sustainability.
Businesses can use this format to highlight their unique positioning. For example, a renewable energy company might write “Why Solar Power is the Smartest Investment for Homeowners in 2025” and weave in client success stories. These posts work especially well in industries where buyers face resistance or skepticism, since they gently reframe objections into opportunities.
These types of posts work because people are naturally curious. They’re often at the top of the funnel—just starting to research—but not quite ready to buy. That’s okay. Educational content earns trust, which makes the eventual sales pitch much easier.
For example, a small skincare brand could write a post like “What Causes Dry Skin in Winter (And How to Fix It).” This builds credibility with readers, and subtly positions the brand’s moisturizer as a natural solution without pushing too hard.
Blogs To Earn
Now let’s talk about the money-makers. These are the blog posts that target people with buying intent—readers who are actively researching products, services, or solutions. When optimized correctly, these posts fit seamlessly into your sales funnel and drive conversions.
Here are the blog posts that are best for your business when you want to earn:
1. “Best Of” Blog Posts
Everyone wants the best option when making a purchase. Posts like “Best Supplement for High Blood Pressure” or “10 Best B2B CRMs Under $1,000” speak directly to buyers ready to decide.
Why it works: “Best of” posts show up for high-intent searches. Someone Googling “best project management software” is almost always looking to buy. By listing your product or service (ideally at the top), you place yourself directly in front of warm leads.
Pro tip: You can spin multiple versions of these posts by combining pain points, demographics, or use cases. Example: “Best Meal Delivery Service for Busy Professionals in 2025.”
2. Competitor Alternatives Blog Posts
Many buyers want to switch providers or compare their options before choosing. Writing posts like “7 Salesforce Alternatives You Probably Never Heard Of” lets you ride the wave of your competitor’s search traffic while positioning your offer as a smart alternative.
Why it works: Customers frustrated with big brands are actively seeking new providers. A “best alternatives” blog intercepts them at exactly the right time.
Example: If you run a small CRM software, a blog titled “HubSpot Alternatives for Small Businesses” instantly connects you with an audience looking to switch.
3. Your Unique Trait + Service or Product
Differentiation matters. People connect with brands that share their values, identity, or story. Leaning into your uniqueness can win loyalty fast.
Example posts:
“Why You Should Choose a Black Dermatologist”
“Why Family-Owned Law Firms Deliver Better Client Care”
Why it works: Highlighting unique traits (ethnic background, eco-conscious values, women-owned, veteran-owned, etc.) builds trust with a niche audience. Research shows that 64% of consumers buy from brands that reflect their values (Accenture).
4. Location-Based Blog Posts
Searches like “best pizza near me” or “real estate lawyer in Miami” dominate local SEO. If your business serves a geographic area, location-based blogs are a goldmine.
Examples:
“Best Nail Spa in Baltimore”
“Top Real Estate Law Firm in Mexico City”
Why it works: These posts target buyers who are ready to take action immediately. They often convert faster than generic content. For service-based businesses, this is one of the most effective strategies to capture “near me” traffic.
5. Benchmark Blog Posts
Benchmarks set the stage for authority. These posts analyze industry data, trends, or performance standards. For example: “The State of Customer Service in Barbados [2024].”
Why it works: Benchmark posts require more time and resources but deliver long-term value. They’re perfect for B2B because they position your brand as a thought leader. You can even gate them behind an email opt-in to collect leads.
Example: A marketing agency could create “The 2025 Benchmark Report on Caribbean E-Commerce Growth.” Updated annually, it becomes a resource other brands (and AI search tools) will cite.
6. Comparison Blog Posts
Comparison blogs directly help buyers choose between similar products. Titles like “Breville vs. Cuisinart: Best Espresso Machine” or “Apollo.io vs. Uplead: Best Lead Generation Tools [2025]” are perfect examples.
Why it works: Shoppers in the consideration stage are actively weighing options. A clear comparison with pros, cons, and visuals (like tables or infographics) simplifies decision-making—and nudges them toward your product.
Pro tip: Be fair. Show the strengths of other options while highlighting why yours is the best fit. This builds credibility and avoids sounding too salesy.
7. Case Study Blog Posts
Nothing builds confidence like proof. Case studies show real-world results with your product or service. For example: “How [Service] Helped [Client] Increase Sales by 40% in 3 Months.”
Why it works: Buyers want reassurance. Seeing success stories from real clients helps them trust your business. Case studies are also highly shareable, making them powerful for both blogs and ads.
Example: A fitness coach could share “How Sarah Lost 30 Pounds in 4 Months Using My Program.” It’s relatable, trustworthy, and persuasive.
Balancing Content Types
While “earning” blogs bring in leads and sales fastest, a sustainable blog strategy needs balance. Educational posts nurture relationships, while high-intent posts close deals.
Here’s how to balance:
Sprint to 50 earning blogs first. These posts give your blog momentum and start driving conversions.
Layer in educational blogs. They provide value, build trust, and expand your reach.
Prioritize evergreen content. Posts like “best of” lists, how-tos, and case studies will generate traffic for years.
Experiment with formats. Use images, videos, podcasts, or infographics to create richer experiences for your audience.
Final Thoughts
A blog is one of the most powerful tools in your marketing arsenal—but only if you use the right types of posts. The best blog post for businesses isn’t just about sharing knowledge; it’s about strategically creating content that earns subscribers, nurtures leads, and converts readers into paying customers.
Start by focusing on high-intent, “earning” blog posts. Then mix in educational content to establish authority and broaden your reach. With the right mix, your blog will become a traffic magnet and a conversion engine.
👉 Want help writing these high-performing blogs? Let’s plan a blog post sprint for your business and start turning readers into customers today.
